A recipe is more than a list of ingredients. It’s a blueprint for a successful family gathering, a masterfully executed event, and an expression of love. When presented correctly, useful content inspires your audience to action and helps them write a story of their own—one that features your product or brand.

Good copywriting shows your audience how your product adds meaning and value to their lives.

Consumer and Trade Advertising

I have written for products in the following categories:

• Food and Beverage
• Manufacturing
• Retail Convenience
• Education
• Upmarket
• Public Service

Vehicles and media

I have created manuscripts for:

• Advertising
• Direct Mail
• Business Writing
• Collateral
• Presentations
• Television
• Radio
• Brand Strategy/Naming