Many pharmaceutical products require multiple promotional pieces. Whether it’s a detail aid or patient-education brochure, they’re all based on the same efficacy and safety data.

Tailoring each piece is often a matter of deciding how to structure the information. Narrative flow and highlighted content are key to ensuring the piece connects with its intended audience. In a printed piece, the story may be linear. In an interactive format, it may be more modular. No matter the vehicle, the goal is to deliver an impactful, well-referenced message.

Medical categories:

I have written for products with therapeutic indications for the following specialties, conditions, and disease states:

• Rare Disease
• Neurology
• Rheumatology
• Dermatology
• Diabetes
• Women’s Health
• Nutraceuticals

Vehicles and media

I have created manuscripts for:

• Advertising (print and online)
• Social media (static and animated)
• Websites and landing pages
• CVAs (print and interactive)
• Direct mail (flat and dimensional)
• Leave-behinds