Reaching your market means more than just getting in front of them. It means connecting on a truly human level.

Convincing someone to let you (or your product) into their life requires one of two things: telling a story in which they want to see themselves or providing content that will help them write a story of their own. Features and benefits alone are not selling points. But tell an engaging story of how your product enhances the lives of those who use it—then you will begin to build share of mind and share of heart.