Interview with a copywriter

Dana, you once worked as a graphic designer, how does that factor in your copywriting?

To fully engage your audience, it’s important to understand how your messaging is going to be delivered. Having a graphic design background helps me better understand the physical framework that will present your story and ensure your messaging makes the best use of the supporting design structure.

What’s the connection between pharma writing and writing for food?

It’s funny. At first, they seem so disconnected. Pharmaceutical advertising relies on supportable claims and a strict review process. Writing for food is sensory and emotional. Having worked in both gives me an advantage when it comes to crafting solid brand messaging that connects the intellectual and emotional parts of your story.

Where do you feel you really shine as a copywriter?

Creative concepting is a real strength of mine. I have a talent for creating fresh work for new business pitches and creative brand development. My experience has taught me to approach every job as though it were a new business pitch—because every marketing piece is a new business pitch.

Why don’t you have a portfolio page on this website?

I’m glad you asked. In this business, especially when you are writing for pharma, you are often dealing with proprietary information. Crafting product introductions or launch materials requires discretion as well as creativity. Don’t get me wrong. I would love to display my work. I’m proud of it. But protecting my clients and maintaining their trust is paramount.

If you would like to know more about my work, let’s set up a time to connect. I will gladly share with you what I can. But it’s your marketing objectives and goals that are most important. Let’s find out how I can help you achieve them. The initial discussion is free—and who knows how many thought starters we’ll shake loose just by chatting.